Pearce Bros – Data Protection and Privacy Policy
Last Updated: May 2026
At Pearce Bros, we are committed to protecting and respecting your privacy. This policy explains when, why, and how we collect personal information about people who visit our website or use our services, how we keep it secure, and the conditions under which we may disclose it to others.
We act as the “Data Controller” for the personal information you provide to us. We are registered with the Information Commissioner’s Office (ICO).
1. Information We Collect From You
Depending on how you interact with us (renting a vehicle, purchasing a car, booking an MOT/service, or applying for finance), we may collect the following data:
- Identity Data: Name, date of birth, driving licence details, and identification documents.
- Contact Data: Email address, telephone numbers, and residential/billing addresses.
- Financial Data: Payment card details, bank details, and financial history (if applying for vehicle finance).
- Vehicle Data: Registration number, mileage, and service history.
- Technical Data: IP address, browser type, and cookies tracking how you use our website.
2. How and Why We Use Your Data
Under UK data protection law, we must have a “lawful basis” to use your data. We primarily rely on the following grounds:
- To Perform a Contract: To process your vehicle rental, manage your service booking, finalize a vehicle sale, or manage your customer account.
- Legal Obligation: To verify driving licences with the DVLA, maintain financial records for HMRC, or comply with law enforcement requests (such as speeding or parking tickets).
- Legitimate Interests: To improve our services, manage insurance risks, secure our vehicle fleet, and keep our website safe.
- Consent: Where you have explicitly opted in to receive marketing emails or newsletters from us. You can withdraw this consent at any time.
3. Sharing Your Information
We do not sell your data to third parties. We only share your information with trusted partners necessary to run our business operations:
- Finance Providers: If you request vehicle finance, we pass your details to accredited third-party brokers and lenders to obtain quotes.
- Insurers and Maintenance Partners: To validate rental insurance coverage or process vehicle warranty claims.
- Government Bodies: The DVLA, HMRC, or local councils and police regarding driving offenses or taxation.
- Service Providers: Trusted IT, web hosting, and software providers who maintain our secure booking and database systems.
4. Data Security & Retention
We use strict technical and organizational security measures to protect your data from unauthorized access, loss, or alteration.
We only retain your personal data for as long as necessary to fulfil the purposes we collected it for, including any legal, accounting, or statutory reporting requirements (typically up to 7 years following the end of our contract with you to comply with UK tax and financial regulations).
5. Your Legal Rights
Under the UK GDPR, you have specific rights regarding your personal information:
- Access: The right to request a copy of the personal data we hold about you.
- Correction: The right to ask us to update inaccurate or incomplete data.
- Erasure: The right to ask us to delete your data where there is no legal or contractual reason for us to keep it.
- Restriction/Objection: The right to object to us processing your data or ask us to restrict its use under certain conditions.
To exercise any of these rights, please contact our team using the details below.
6. Contact Us & Complaints
If you have any questions about this policy or how we handle your data, please contact us:
If you remain unsatisfied with our response, you have the right to lodge a formal complaint with the Information Commissioner’s Office (ICO) at www.ico.org.uk.